About Local Marketing Muscle

Local Marketing Muscle publishes practical guides on marketing for schools, colleges and universities. The guides are written for admissions teams, heads and small marketing departments who need to get the basics right.

A publication, not an agency

We do not sell marketing services, take clients or run campaigns, and we are not connected with any agency or business that may have used this name or web address before.

How the guides are written

The guides describe common practice and point to the rules that apply, such as data protection law and advertising codes. Where a guide touches on law, it is a summary and not legal advice.

Listings mentioned

Some guides mention directories where families and students research schools and universities, such as the International Schools Database and Universities DB. We are not paid for those mentions.

Contact

Corrections and topic suggestions are welcome through the contact page.